Children’s Mercy Hospital Names Prairie Dog Agency of Record.

Children’s Mercy has selected Prairie Dog as its new agency of record. Prairie Dog was chosen after a competitive agency review, and will partner with the Children’s Mercy marketing team to continue to build the organization’s stellar reputation and market share. Founded in 1897, Children’s Mercy is the crown jewel of Kansas City, caring for more than 200,000 children each year through its hospitals and clinics. It is ranked in 10 out of...

Getting the most from your advertising agency

You’re a health care marketer, so you know the drill. You’re busy. Pulled in multiple directions. Asked to do the seemingly impossible … and then some … all in between a full day of meetings. What you need is more time. Time to think. Time to plan. Time to bounce around ideas. Cue your agency. In my experience, utilizing an agency is like having a string of starters at the ready. With an array of...

Hollingshead Joins Prairie Dog.

Please join us in welcoming Jennifer Hollingshead to Prairie Dog. Our new vice president of accounts is a former client from University of Missouri Health Care, and most recently served as vice chancellor of marketing communications for University of Missouri. Jennifer will partner with Prairie Dog clients on branding and marketing strategies, bringing a special insider understanding of their challenges and the health care business. She has bachelor’s degrees in sociology and journalism...