You are a health care marketer. You eat change and uncertainty for breakfast.
Yes, you do.
It has never been easy to be a health care marketer, but you are resilient. You are rising. And your work has true value and meaning. When I started in the mid-80s, our profession was limited to newsletters and press releases. Very few of us were at the table. Since then, we’ve worked hard and intelligently, supporting our recommendations with evidence, articulating our actions and proving our impact with measurable results. The voice of the health care marketer is more essential and more respected than ever before. Still, we never take anything for granted. We know that getting ahead in the health care industry is no easy feat.
It is a competition.
Every day you compete for internal respect, for market share, for hearts and minds. For more than 20 years, the Prairie Dog team has been right there in the trenches with you. Just doing our part to help you win. We’ve learned a few things and partnered with a lot of very smart health care marketers. So we’ve decided to start a blog about winning. Specifically, helping you to win as a health care marketer. We’ll offer our experiences, knowledge, advice and support to any and all health care marketers who might find it helpful. In our first posting, you’ll hear from Jennifer Hollingshead, vice president of accounts. She’s the newest Prairie Dog, joining us from University of Missouri Health Care. As a recent insider who has joined the agency side, we thought it would interesting to hear her thoughts on how to get the most from your advertising agency.
In future posts, we’ll write about clarity, respect, measuring, pushing back, sanity, creativity, branding, curiosity and more. We’ll also take special requests. Let us know if there’s a topic you’d like us to tackle.
We’ll also have regular features, 1) Joys of Health Care Marketing – a funny take on the profession inspired by our popular postcard series and real-life experiences, 2) Here’s An Idea – a health care marketing hack to make your life just a little easier, 3) I Went to College for This – the things you’re asked to do that make you shake your head, and 4) Prairie Dog News – updates on a few things Prairie Dog.
So, please, take a minute to sign up to receive the Prairie Dog Blog here. Be it a smile, a different perspective or a spark that inspires a new strategy, we hope what we share will help you win.