What We Do
About us
To our clients, we’re more than an agency. We’re a marketing partner.
Whether we are developing brand strategy, driving growth or changing perceptions and behavior, we put our curiosity and experience to work with sound marketing discipline — diagnosis, strategy, tactics and measures. This proven process puts our curiosity and experience in play to first make sure we understand you and your audiences. This understanding and clarity drives all strategy, expressions and activations.
Branding
- Brand assessment and strategy development
- Brand identity and architecture
- Brand creative expression
- Brand activation playbook
- Brand tracking (share of organic branded search, share of voice, brand health survey and growth performance)
Strategic Communications
- Public relations, including issues management and crisis communications
- Community engagement
- Internal communications
- Social media
- Content development and activation
Creative
- Full creative exploration, design, writing and production services
- In-house video production and editing, including agency producer
Media planning and buying
- Multichannel, including digital and nontraditional
- Search engine marketing
- Sponsorship negotiations, including sports at professional and collegiate levels
- Performance reporting and quality control
Marketing strategy
- Marketing strategy and plan development
- At all levels: enterprise, service line/business unit, product and internal
- Addressing a range of audiences: consumers, physicians, referral sources, employees, potential employees, influencers and more
- Performance measure development, tracking and reporting
Research
- Secondary information review and data analysis
- Primary qualitative — in-depth interviews, in-situation interviews/ethnography, virtual and in-person focus groups and more
- Primary quantitative — annual tracking and project-specific surveys
Website/digital footprint
- Digital platform development including website, microsite, app and interactive
- Digital footprint optimization including SEO, business listing and tracking
We’ve been there
Our experience goes beyond our 28 years immersed in health care marketing challenges from coast to coast. We’ve actually worked inside health systems, giving us a unique perspective into the dynamics, politics and challenges our clients face.
We work together
We’ve found that clients don’t care for surprises. We collaborate with ours every step of the way, ensuring our thinking stays on strategy and our work stays on time (and on budget).
We keep it real
Open and honest is the only way we communicate. It fosters relationships built on trust, allowing tough questions to be asked and productive conversations to be had.
Our business is personal.
Since 1996, we’ve been privileged to work with more than 300 hospitals, health systems and health care organizations. But it’s not just the brands we’ve helped build that we’re most proud of. It’s the friendships. Here are just a few we’ve partnered with over the years:
