Is Negativity Really a Bad Thing?
Healthcare marketers love positivity. Compassion. Hope. Healing. It’s in our DNA. And for good reason —...
The Burrow
What Your Agency Should Be Doing That It Isn’t
There are two kinds of healthcare agencies to avoid. Let's start with the Moldy Burger agency. These are...
Health Care Marketers Belong at the Bigger Table.
I’m a big believer in Clay Christensen’s jobs to be done thinking. We use it every...
Are We Overestimating the Health Care Consumer?
“Health care consumerism” has been a topic of conversation in our industry for more than a...
The Way to Better Solutions, Results and Respect: A Case for the Marketing Process.
Nearly three decades ago, Phil Smith and I founded Prairie Dog and set out on a...