As the President and co-founder of Prairie Dog, Jerry Hobbs brings more than 30 years of health care leadership and experience to the table. Jerry is a nationally recognized strategist, and clients have relied on his guidance to help shape everything from brand positioning to service line growth to strategic planning support and everything in between. Before founding Prairie Dog, he led marketing, planning and product development at a large Midwestern health system. He is a frequent speaker at national and regional conferences, including 15 SHSMD Annual Conferences. When he’s not working or traveling (or working while traveling), Jerry enjoys coaching his showcase baseball team and spending time with his grandkids: Jackson, Josie, and his newest granddaughter, Addy.
Sherry Gibbs, senior vice president, managing director of Prairie Dog, brings more than 25 years of strategic marketing experience, including 14 years of health care marketing expertise. She has led strategy, consumer marketing, customer experience, public relations, communications and new product launch initiatives across multiple industries, including consumer packaged goods, hospitality and publishing. Most recently, Sherry served as chief marketing officer at Nashville General Hospital and VP of marketing and growth at GEHA. Sherry’s inside experience with providers and payers lends a unique point of view into how health systems can best leverage the strategic marketing, branding and creative resources of an agency partner. Outside of work, Sherry loves to travel. As a kid, she always loved watching the Olympics. She feels blessed to have traveled to four Summer Olympics to root for Team USA.