As the President and co-founder of Prairie Dog, Jerry Hobbs brings more than 30 years of health care leadership and experience to the table. Jerry is a nationally recognized strategist, and clients have relied on his guidance to help shape everything from brand positioning to service line growth to strategic planning support and everything in between. Before founding Prairie Dog, he led marketing, planning and product development at a large Midwestern health system. He is a frequent speaker at national and regional conferences, including 15 SHSMD Annual Conferences. When he’s not working or traveling (or working while traveling), Jerry enjoys coaching his showcase baseball team and spending time with his grandkids: Jackson, Josie, and his newest granddaughter, Addy.