What if I Told You …
One of my favorite books is Adam Grant’s “Think Again.” I like it so much because...
The Burrow
What if advertising is the wrong answer?
In all my years of health care marketing my biggest pet peeve is the tendency to...
Let’s Dip Health Care in a Big Vat of Orange Paint
Have you ever noticed that most cars are either white, black or silver? It’s like we’re still...
The World Would Be a Better Place if Everyone Were a Marketer.
Said no one ever. But not so fast. Maybe, just maybe, there’s something to this declaration. To...
How to stay relevant in health care.
Tidal Health and Prairie Dog delve into the issues currently facing health care marketing with a...