Uncategorized Archives

How to stay relevant in health care.

Tidal Health and Prairie Dog delve into the issues currently facing health care marketing with a discussion on the importance of market orientation, the need for creativity in health care marketing and understanding the human problem behind the business problem, just to name a few. Tune in to the “Staying Relevant in Health Care: Audience Understanding, Marketing Process, and Brand Building” podcast below. [embed]https://vimeo.com/867178735?share=copy[/embed]...

September 22, 2023

TCG Digital

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Getting the most from your marketing agency

You’re a health care marketer, so you know the drill. You’re busy. Pulled in multiple directions. Asked to do the seemingly impossible … and then some … all in between a full day of meetings. What you need is more time. Time to think. Time to plan. Time to bounce around ideas. Cue your agency. In my experience, utilizing an agency is like having a string of starters at the ready. With an array of...

September 07, 2023

TCG Digital

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The Discipline of Distinction.

In 2009, Tropicana launched a refresh of its best-selling product in North America — Tropicana Pure Premium. Almost immediately social media was abuzz with criticism of the new packaging. Within two months, sales dropped by 21%, resulting in a $30 million loss. The creative director of Tropicana’s agency was quoted in The Branding Journal explaining, “We thought it would be important to take this brand and … evolve it into a more current or modern...

August 06, 2023

TCG Digital

Uncategorized

How to stay relevant in health care.

Getting the most from your marketing agency

The Discipline of Distinction.

What's with the rodent?