Health Care Marketers Belong at the Bigger Table. I’m a big believer in Clay Christensen’s jobs to be done thinking. We use it every... TCG Digital Uncategorized0 0 Read More
Are We Overestimating the Health Care Consumer? “Health care consumerism” has been a topic of conversation in our industry for more than a... TCG Digital Uncategorized0 0 Read More
The Way to Better Solutions, Results and Respect: A Case for the Marketing Process. Nearly three decades ago, Phil Smith and I founded Prairie Dog and set out on a... TCG Digital Uncategorized0 0 Read More
How Developers and Designers Can Rethink Health Care Websites Building a website isn't just about code or visuals – it's about creating an experience. And... TCG Digital Uncategorized0 1 Read More
Let’s talk about books. When we realize that we don’t know what we don’t know, we open ourselves to curiosity.... TCG Digital Uncategorized0 2 Read More
