You are a health care marketer. You eat change and uncertainty for breakfast.

Yes, you do. It has never been easy to be a health care marketer, but you are resilient. You are rising. And your work has true value and meaning. When I started in the mid-’80s, our profession was limited to newsletters and press releases. Very few of us were at the table. Since then, we’ve worked hard and intelligently, supporting our recommendations with evidence, articulating our actions and proving our impact with measurable results....