You are a health care marketer. You eat change and uncertainty for breakfast.

Yes, you do. It has never been easy to be a health care marketer, but you are resilient. You are rising. And your work has true value and meaning. When I started in the mid-80s, our profession was limited to newsletters and press releases. Very few of us were at the table. Since then, we’ve worked hard and intelligently, supporting our recommendations with evidence, articulating our actions and proving our impact with measurable results....

Getting the most from your advertising agency

You’re a health care marketer, so you know the drill. You’re busy. Pulled in multiple directions. Asked to do the seemingly impossible … and then some … all in between a full day of meetings. What you need is more time. Time to think. Time to plan. Time to bounce around ideas. Cue your agency. In my experience, utilizing an agency is like having a string of starters at the ready. With an array of...