National Reputation

Children's Mercy

National Reputation

Getting the word out for leading pediatric care.

To elevate Children’s Mercy Kansas City on the national stage, we created a series of white papers on the hospital’s latest advances in pediatric subspecialties, such as a game-changing ketogenic diet developed to control seizures in children. Once created, this “honor-roll-worthy” content was showcased across a range of targeted media, including email, mailings, national conference geofencing and Doximity posts.

After the campaign scored high click-through and engagement rates, Children’s Mercy saw real results: improved scores in seven out of 10 of its annual rankings with U.S. News & World Report.