You are a health care marketer. You eat change and uncertainty for breakfast.

Yes, you do. It has never been easy to be a health care marketer, but you are resilient. You are rising. And your work has true value and meaning. When I started in the mid-80s, our profession was limited to newsletters and press releases. Very few of us were at the table. Since then, we’ve worked hard and intelligently, supporting our recommendations with evidence, articulating our actions and proving our impact with measurable results....

Saint Agnes/Prairie Dog Win Judge’s Choice Award.

“Miracles,” a multimedia campaign promoting the firsts of the Saint Agnes Medical Center heart program, has earned the Judge’s Choice Award in the 2017 CardioVascular Advertising Awards. Hosted by Marketing Healthcare Today and Creative Images, this award recognizes excellence in advertising for cardiac and vascular service lines....

Children’s Mercy Hospital Names Prairie Dog Agency of Record.

Children’s Mercy has selected Prairie Dog as its new agency of record. Prairie Dog was chosen after a competitive agency review, and will partner with the Children’s Mercy marketing team to continue to build the organization’s stellar reputation and market share. Founded in 1897, Children’s Mercy is the crown jewel of Kansas City, caring for more than 200,000 children each year through its hospitals and clinics. It is ranked in 10 out of...

Getting the most from your advertising agency

You’re a health care marketer, so you know the drill. You’re busy. Pulled in multiple directions. Asked to do the seemingly impossible … and then some … all in between a full day of meetings. What you need is more time. Time to think. Time to plan. Time to bounce around ideas. Cue your agency. In my experience, utilizing an agency is like having a string of starters at the ready. With an array of...

Hollingshead Joins Prairie Dog.

Please join us in welcoming Jennifer Hollingshead to Prairie Dog. Our new vice president of accounts is a former client from University of Missouri Health Care, and most recently served as vice chancellor of marketing communications for University of Missouri. Jennifer will partner with Prairie Dog clients on branding and marketing strategies, bringing a special insider understanding of their challenges and the health care business. She has bachelor’s degrees in sociology and journalism...

Prairie Dog Launches Video Production Division, Welcomes New Staff

Prairie Dog is pleased to announce the formation of a new video production department. The department will offer a wide variety of video services, from smaller projects all the way to a full-blown commercial production. It will allow the agency to continue to address the evolving needs of its clients, including producing more cost-effective content for websites, as well as the ability to shoot and edit projects internally. Matt Blume joined the agency as...